“Kamla was a cow that came in front of my moped in Lucknow” says Rohit Dubey while discussing his uncanny protagonist for the Ceat Tyres’ ad film. The zany script, its delivery and production bring this gem to life.
The ad film ‘Kamla’ is the perfect ode to Indian streets; a sneak-peek into small town life where traffic has a whole new meaning. As the Executive Creative Director of Ogilvy Mumbai, Rohit has extensively worked on Ceat’s campaign titled ‘For The Game Called Road. The noteworthy series of ad films break away from the conventional codes of tyre advertising. Rohit’s choice of words, poetic meter and satirical tone is matchless. The film was back in rotation for the 2023 Women’s Cricket Premier League and got Kamla the attention she deserves.
