2 Offbeat Coffee Cup Designs
These two product designs are as invigorating as the coffee they carry.
While the coffee industry boasts of great pack designs, these two takeaway cups are incomparable. These producers have trusted their agencies wholeheartedly. I am sure by the end of the article you would feel like making a hot cup of coffee commemorating these artists.
Anthropomorphic Design at its best
These easy-to-carry packs from Chinese coffee brand AHA Dear have a chaplin-esque look, which is matchless and stands out. The design team at Mouse Graphics say that they have designed it for “consumers with busy schedules”. Their website mentions that, “the Chinese name of the product translates phonetically as ‘AHA’. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references”. The logo is used as the dominating structural element and resembles a friendly, memorable face.
The Athens based design firm believes that “design is an endless exercise in communication”, which is evident in their work for Avaton mineral water, cannabis oil brand Moon Water and Diego butter brand smör. The award-winning design firm pre-dominantly works on bottles and product packages.
Image Source: Mouse Graphics
Iced Cold Royalty
When the Swiss chocolate and coffee brand Delicia was entering the iced coffee segment with their Café Royal Eiskaffee line, they entrusted Studio Schoch to design these ready-to-drink cups.
The Zurich based branding agency gives the product a playful look by giving the lion distinct personas, which aim at denoting the coffee variety at first glance. The black and white images are used to give the product a regal and classy look that compliments its name. The purple and blood red colours are attention-grabbing, especially on the shelves.
Image Source: Studio Schoch
In a competitive market these designs get the right attention, help boosts sales and ensures brand recall. It also adds more joy to the takeaway experience.
Image Source: Studio Schoch
