Where others see ideas as noise, she sees a blueprint for powerful strategies. Meet Anindita Roy who emphasises on redefining problems and using data to create sticky content for diverse and complex modern audiences.
Anindita Roy is the India Strategy Lead for Open Door, which is WPP’s dedicated division for Amazon. In this talk she takes us through her strategic approach to create engine oil giant Total’s first-ever TVC in India, and revitalise Tata Tea’s longest running Jaro Re campaign. Both are great examples of how data can inform creative content for today’s complex and diverse audiences.
