“Craftsmen put the world to a certain order,” says Pops, who was pivotal in building a whole new genre of Indian advertising. Listen to his tales from the 80s & 90s, when software didn’t design and ads were no less than short films.
A sunny morning chat with K.V. Sridhar aka Pops quickly turned into a master class. He takes us back to his hay days of advertising by reminiscing about an era where brand taglines created headlines, large photography sets were created to shoot one image and jingles were anthems.
Watch Pops in conversation with Tonic Worldwide CEO Chetan Asher and The Craft Community's Curator & Chief Editor Ashwin Dutt Ponamgi.
