Ever wondered what happens when a creative person crosses over to the “brand-side”? Mangesh gives us a peep into that world by taking us behind the scenes of developing Tata Neu's communication from ground up.
After a successful advertising career at top agencies like Leo Burnett, Ogilvy India and McCan, Mangesh Someshwar joined Tata Digital as a Creative Head, and jumped the fence. His dynamic role calls for crafting a consistent voice across diverse channels while deploying adaptive campaigns in real-time based on market trends, consumer feedback, and emerging opportunities. Mangesh is setting the stage for a whole new breed of creatives who are crafting stronger, more relatable brands, while staying in-house.
